http://www.socialtis.net Fri, 03 Feb 2012 23:56:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-3-sap/ http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-3-sap/#comments Mon, 22 Feb 2010 22:43:27 +0000 admin http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-3-sap/ SAP.com   What really impresses me about SAP.com is that SAP is willing to try new things and use the home page to sandbox interesting ideas—like incorporating a partnership message into the solution pathway. SAP has also incorporated social media into the site to help sell solutions, which is a smart idea for products complicated enough [...]]]> http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-3-sap/feed/ 0 http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-2-cdw/ http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-2-cdw/#comments Wed, 17 Feb 2010 02:25:05 +0000 admin http://www.socialtis.net/?p=406 CDW - Online Commerce Machine! What caught my eye about CDW is that it is stretching the Amazon/B2C model to suit higher-end products not normally associated with retail sale—including a surprisingly large stock of Juniper Network products. CDW is a revenue-generating machine, and it has been extremely smart about integrating social media into the browsing experiences, [...]]]> http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-2-cdw/feed/ 1 http://www.socialtis.net/2009/11/engaging-with-social-media-in-japan-korea-and-china/ http://www.socialtis.net/2009/11/engaging-with-social-media-in-japan-korea-and-china/#comments Thu, 26 Nov 2009 00:06:10 +0000 admin http://www.socialtis.net/?p=385 Though the Asian countries I recently visited are at different stages of B2B adoption, they’re all acutely aware of how much social media is changing communication—making it more about engagement and less about broadcast. And in response to these new market demands, organizations that use social media most effectively are those who see social media for what it really is: a tool for building community. For instance, we’ve been hearing a lot of buzz about Twitter recently, but we shouldn’t forget that it’s not the brand name that’s important; it’s the activity that the tool makes possible that is important. It’s the social and business networking—the sense of community engagement—that is the key difference.]]> http://www.socialtis.net/2009/11/engaging-with-social-media-in-japan-korea-and-china/feed/ 0 http://www.socialtis.net/2009/11/japan-the-changing-perceptions-of-social-media/ http://www.socialtis.net/2009/11/japan-the-changing-perceptions-of-social-media/#comments Sat, 21 Nov 2009 03:15:13 +0000 admin http://www.socialtis.net/?p=363 Twitter has been a huge success in Japan as an entertainment medium. In fact, @shimmage visited a bookstore that had devoted an entire shelf to books originally having appeared as tweets! But when I met with the Japan marketing team two months ago, I was told that social media such as Twitter was rarely used in a B2B context. How can a medium so popular with the general public be underused in the business community? Is Twitter a victim of its own success? One of the biggest hurdles of B2B adoption is that over 50% of Japanese companies block social media sites outright, such as the popular Japanese Facebook variant Mixi and Twitter. The popular conception is that such technology saps, rather than contributes to, productivity. In other words, it’s just for entertainment. It’s understandable, then, if this attitude might dissuade companies from establishing a social media presence. ]]> http://www.socialtis.net/2009/11/japan-the-changing-perceptions-of-social-media/feed/ 0 http://www.socialtis.net/2009/09/to-tweet-or-not-to-tweet-some-best-practices-for-b2b-twittering/ http://www.socialtis.net/2009/09/to-tweet-or-not-to-tweet-some-best-practices-for-b2b-twittering/#comments Mon, 14 Sep 2009 20:54:43 +0000 admin http://www.socialtis.net/?p=221 Think Twitter’s a passing fad? Or maybe that it’s just for kids of consumer marketing? So did one of our Marketing Managers, Jeff Mattan. But Jeff has gone from skeptic to enthusiast in under 60 days. (Don’t just take my word for it. Go see him in action @JUNOSJeff) Along the way, he’s learned some interesting things about the value of Twitter to the B2B enterprise, what works and what doesn’t, and how to tweak your tweets to maximize exposure, earn devoted followers, and drive traffic to other social media sites like Facebook , the JUNOS board on J-Net Community, YouTube, or other juniper.net/JUNOS pages. Before we get into those suggestions, I feel like we should address, in the simplest terms possible, the basic question that B2B corporations face regarding Twitter: Why should we use it? ]]> http://www.socialtis.net/2009/09/to-tweet-or-not-to-tweet-some-best-practices-for-b2b-twittering/feed/ 3