http://www.socialtis.net Tue, 07 Feb 2012 01:29:53 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.socialtis.net/2009/11/the-myths-of-social-media-and-what-it-takes-to-be-successful/ http://www.socialtis.net/2009/11/the-myths-of-social-media-and-what-it-takes-to-be-successful/#comments Mon, 02 Nov 2009 19:27:45 +0000 admin http://www.socialtis.net/?p=256 I just ran across this insightful article about the myths of social media at BusinessWeek, and it got me thinking. Ochman lists six myths, but they’re easily broken into two categories: ease and cost. It’s true that people tend to think that a social media campaign will be easy and inexpensive to operate, but why? The answer is because they’re looking at it from the perspective of traditional build-and-blast marketing, where you create your message, buy your media vehicle, and distribute. The costs in this model are all up front: you have the creative development, of course, and the media buy. And then you wait. (Well, honestly, there’s always something to do, but you get my point.) ]]> http://www.socialtis.net/2009/11/the-myths-of-social-media-and-what-it-takes-to-be-successful/feed/ 2