http://www.socialtis.net Fri, 03 Feb 2012 23:56:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.socialtis.net/2009/08/fast-friendly-and-fun-what-rich-media-brings-to-b2b-marketing/ http://www.socialtis.net/2009/08/fast-friendly-and-fun-what-rich-media-brings-to-b2b-marketing/#comments Wed, 05 Aug 2009 22:16:24 +0000 admin http://www.socialtis.net/?p=118 There isn’t a person in marketing who doesn’t like working in rich media. Flash micro-sites, video, interactive demos, “viral” clips (don’t Juniper Rich Mediaget me started: perhaps this subject deserves its own post in the future as I truly think that term is grossly misused). It’s just plain exciting, and there’s no question that increased bandwidth (subtle Juniper plug) and processor speeds are making rich media options a reality for the business that wants to really stand out. This is all well and good if you’re a consumer brand, but I think a lot of B2B execs out there find themselves asking — especially in this rough economic climate — “What’s the business value?”]]> http://www.socialtis.net/2009/08/fast-friendly-and-fun-what-rich-media-brings-to-b2b-marketing/feed/ 2