http://www.socialtis.net Fri, 03 Feb 2012 23:56:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.socialtis.net/2009/11/japan-the-changing-perceptions-of-social-media/ http://www.socialtis.net/2009/11/japan-the-changing-perceptions-of-social-media/#comments Sat, 21 Nov 2009 03:15:13 +0000 admin http://www.socialtis.net/?p=363 Twitter has been a huge success in Japan as an entertainment medium. In fact, @shimmage visited a bookstore that had devoted an entire shelf to books originally having appeared as tweets! But when I met with the Japan marketing team two months ago, I was told that social media such as Twitter was rarely used in a B2B context. How can a medium so popular with the general public be underused in the business community? Is Twitter a victim of its own success? One of the biggest hurdles of B2B adoption is that over 50% of Japanese companies block social media sites outright, such as the popular Japanese Facebook variant Mixi and Twitter. The popular conception is that such technology saps, rather than contributes to, productivity. In other words, it’s just for entertainment. It’s understandable, then, if this attitude might dissuade companies from establishing a social media presence. ]]> http://www.socialtis.net/2009/11/japan-the-changing-perceptions-of-social-media/feed/ 0