Posts Tagged ‘eCommerce’

Five Sites to Watch in 2010 – Pt. 2 – CDW

Tuesday, February 16th, 2010

CDW - Online Commerce Machine!

What caught my eye about CDW is that it is stretching the Amazon/B2C model to suit higher-end products not normally associated with retail sale—including a surprisingly large stock of Juniper Network products. CDW is a revenue-generating machine, and it has been extremely smart about integrating social media into the browsing experiences, including a prominent Twitter feed on the home page and a great “Click-to-chat” feature in the banner. 

One of the primary motivators for subscribing to corporate social feeds is “to find deals,” so this hits the sweet spot. In the coming year, it will be interesting to see whether CDW really takes advantage of its Twitter feed and updates it more frequently to promote loyalty. I personally would like to see the company offer methods to share on individual product pages.

Have you seen other successful B2B online commerce models? What are your favorite/least favorite features on CDW?

Tags: , ,
Posted in B2B marketing | 1 Comment »

Five Sites to Watch in 2010 – Pt. 1 – Disney

Thursday, February 11th, 2010

Good news for 2010: the business community is finally realizing the productivity potential of social media. As this trend continues, it will be interesting to see B2B companies explore, adopt, and integrate the technology—especially into e-commerce—often using B2C social media initiatives as a model. 

I’m certainly keeping an eye on these trends so that Juniper.net users continue to benefit from all that social media integration has to offer. With this in mind, in my next few blog posts  I’ll provide my insight on five sites—both B2B and B2C—whose use of social media, eCommerce and brand extension will be worth watching in 2010- or at least I’ll be wathing them.  In this post, Disney is the object of my affection.

Disney

Disney has had over 90 years to perfect its brand, and  it has accomplished this by understanding its target market. Disney.com is a near-perfect distillation of everything the company’has learned: the seamless e-commerce, the perfectly integrated video—all within a strong adherence to the brand. And yet, as you play videos and Flash experiences, there is no clear way to share them. It will be interesting to see whether Disney develops more apparent social sharing mechanisms around its great video assets. Overall, the company could make it even easier for its advocates and evangelists to share a wider range of content. Will it use avatars? We’ll see in the year to come.

What do you like or dislike about Disney.com? Share your favorite site.

Tags: , , ,
Posted in Social Media | 2 Comments »