Good news for 2010: the business community is finally realizing the productivity potential of social media. As this trend continues, it will be interesting to see B2B companies explore, adopt, and integrate the technology—especially into e-commerce—often using B2C social media initiatives as a model. 

I’m certainly keeping an eye on these trends so that Juniper.net users continue to benefit from all that social media integration has to offer. With this in mind, in my next few blog posts  I’ll provide my insight on five sites—both B2B and B2C—whose use of social media, eCommerce and brand extension will be worth watching in 2010- or at least I’ll be wathing them.  In this post, Disney is the object of my affection.

Disney

Disney has had over 90 years to perfect its brand, and  it has accomplished this by understanding its target market. Disney.com is a near-perfect distillation of everything the company’has learned: the seamless e-commerce, the perfectly integrated video—all within a strong adherence to the brand. And yet, as you play videos and Flash experiences, there is no clear way to share them. It will be interesting to see whether Disney develops more apparent social sharing mechanisms around its great video assets. Overall, the company could make it even easier for its advocates and evangelists to share a wider range of content. Will it use avatars? We’ll see in the year to come.

What do you like or dislike about Disney.com? Share your favorite site.