http://www.socialtis.net Tue, 01 Jun 2010 20:48:42 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.socialtis.net/2009/10/can-widgets-work-for-the-b2b-enterprise/ http://www.socialtis.net/2009/10/can-widgets-work-for-the-b2b-enterprise/#comments Tue, 13 Oct 2009 23:25:18 +0000 admin http://www.socialtis.net/?p=238 know most B2B marketers are paying close attention to new social media trends and technologies. Many of these are easily and obviously useful. Others, however, while practical for personal use, can at first seem less so for the enterprise. I saw this when speaking with JUNOS Jeff about Twitter as I was writing that post, and I also see it in the slow adoption of widgets (gadgets for Mac users) by B2B marketers. Widgets can be thought of as essentially either RSS feeds of information that use a graphical interface to update users, or mini applications. They’re incredibly versatile and can be put on a desktop, downloaded for use on a Web site or blog, or even added to a mobile device—anywhere a user wants easy access to whatever regularly updated content the widget offers. ]]> http://www.socialtis.net/2009/10/can-widgets-work-for-the-b2b-enterprise/feed/ 0 http://www.socialtis.net/2009/09/to-tweet-or-not-to-tweet-some-best-practices-for-b2b-twittering/ http://www.socialtis.net/2009/09/to-tweet-or-not-to-tweet-some-best-practices-for-b2b-twittering/#comments Mon, 14 Sep 2009 20:54:43 +0000 admin http://www.socialtis.net/?p=221 Think Twitter’s a passing fad? Or maybe that it’s just for kids of consumer marketing? So did one of our Marketing Managers, Jeff Mattan. But Jeff has gone from skeptic to enthusiast in under 60 days. (Don’t just take my word for it. Go see him in action @JUNOSJeff) Along the way, he’s learned some interesting things about the value of Twitter to the B2B enterprise, what works and what doesn’t, and how to tweak your tweets to maximize exposure, earn devoted followers, and drive traffic to other social media sites like Facebook , the JUNOS board on J-Net Community, YouTube, or other juniper.net/JUNOS pages. Before we get into those suggestions, I feel like we should address, in the simplest terms possible, the basic question that B2B corporations face regarding Twitter: Why should we use it? ]]> http://www.socialtis.net/2009/09/to-tweet-or-not-to-tweet-some-best-practices-for-b2b-twittering/feed/ 3 http://www.socialtis.net/2009/08/fast-friendly-and-fun-what-rich-media-brings-to-b2b-marketing/ http://www.socialtis.net/2009/08/fast-friendly-and-fun-what-rich-media-brings-to-b2b-marketing/#comments Wed, 05 Aug 2009 22:16:24 +0000 admin http://www.socialtis.net/?p=118 There isn’t a person in marketing who doesn’t like working in rich media. Flash micro-sites, video, interactive demos, “viral” clips (don’t Juniper Rich Mediaget me started: perhaps this subject deserves its own post in the future as I truly think that term is grossly misused). It’s just plain exciting, and there’s no question that increased bandwidth (subtle Juniper plug) and processor speeds are making rich media options a reality for the business that wants to really stand out. This is all well and good if you’re a consumer brand, but I think a lot of B2B execs out there find themselves asking — especially in this rough economic climate — “What’s the business value?”]]> http://www.socialtis.net/2009/08/fast-friendly-and-fun-what-rich-media-brings-to-b2b-marketing/feed/ 2