http://www.socialtis.net Fri, 03 Feb 2012 23:56:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.socialtis.net/2009/09/to-tweet-or-not-to-tweet-some-best-practices-for-b2b-twittering/ http://www.socialtis.net/2009/09/to-tweet-or-not-to-tweet-some-best-practices-for-b2b-twittering/#comments Mon, 14 Sep 2009 20:54:43 +0000 admin http://www.socialtis.net/?p=221 Think Twitter’s a passing fad? Or maybe that it’s just for kids of consumer marketing? So did one of our Marketing Managers, Jeff Mattan. But Jeff has gone from skeptic to enthusiast in under 60 days. (Don’t just take my word for it. Go see him in action @JUNOSJeff) Along the way, he’s learned some interesting things about the value of Twitter to the B2B enterprise, what works and what doesn’t, and how to tweak your tweets to maximize exposure, earn devoted followers, and drive traffic to other social media sites like Facebook , the JUNOS board on J-Net Community, YouTube, or other juniper.net/JUNOS pages. Before we get into those suggestions, I feel like we should address, in the simplest terms possible, the basic question that B2B corporations face regarding Twitter: Why should we use it? ]]> http://www.socialtis.net/2009/09/to-tweet-or-not-to-tweet-some-best-practices-for-b2b-twittering/feed/ 3