It seems like one of the biggest opportunities online marketers have is how to address the growing level of control consumers have online. They not only have more potential destinations than ever before, but they’re also beginning to adopt technologies that bring the information they want right to their desktop, instead of going out to get it. It’s as if, after years of eating in restaurants, people have suddenly discovered delivery. ahahahaha!
Of course, every change in how people consume media is a new opportunity to meet their needs, and this is no different. I thought that taking a look at two popular technologies would be worth a a deeper discussion, and I’ve chosen RSS and iTunes as two we’ve had success with at Juniper Networks. As always, help me complete the picture by sending ideas my way!
