http://www.socialtis.net Fri, 03 Feb 2012 23:56:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.socialtis.net/2012/02/marketing-to-the-enterprise/ http://www.socialtis.net/2012/02/marketing-to-the-enterprise/#comments Fri, 03 Feb 2012 23:54:43 +0000 admin http://www.socialtis.net/?p=427 There is a big difference in marketing to marketers and marketing to IT professionals. I am day 5 in my new role at Vormetric and can firmly attest that my love for marketing to the IT professional is truly still alive and well. I suppose after being born and raised in Silicon Valley the tech industry eventually just [...]]]> http://www.socialtis.net/2012/02/marketing-to-the-enterprise/feed/ 0 http://www.socialtis.net/2010/06/five-sites-to-watch-in-2010-%e2%80%93-pt-5-%e2%80%93-volkswagen/ http://www.socialtis.net/2010/06/five-sites-to-watch-in-2010-%e2%80%93-pt-5-%e2%80%93-volkswagen/#comments Tue, 01 Jun 2010 20:48:42 +0000 admin http://www.socialtis.net/2010/06/five-sites-to-watch-in-2010-%e2%80%93-pt-5-%e2%80%93-volkswagen/ VW - Another venerable and well-known consumer brand, VW.com has a clean, highly usable design reminiscent of Apple’s—perfect for showcasing products that have become all but iconic. I also like how the search for dealers call to action is front and center; together with clear and accessible shopping tools, it speaks directly to the user’s agenda [...]]]> http://www.socialtis.net/2010/06/five-sites-to-watch-in-2010-%e2%80%93-pt-5-%e2%80%93-volkswagen/feed/ 1 http://www.socialtis.net/2010/04/five-sites-to-watch-in-2010-pt-4-apple/ http://www.socialtis.net/2010/04/five-sites-to-watch-in-2010-pt-4-apple/#comments Wed, 21 Apr 2010 20:06:37 +0000 admin http://www.socialtis.net/2010/04/five-sites-to-watch-in-2010-pt-4-apple/ Apple - As one of the most recognizable brands in the world, Apple is a curious case study for social media implementation. Arguably, the company doesn’t really need it—who doesn’t already know about the brand, about Apple’s new products, or about its sales initiatives? All you have to do is open the newspaper. And sure enough, [...]]]> http://www.socialtis.net/2010/04/five-sites-to-watch-in-2010-pt-4-apple/feed/ 0 http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-3-sap/ http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-3-sap/#comments Mon, 22 Feb 2010 22:43:27 +0000 admin http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-3-sap/ SAP.com   What really impresses me about SAP.com is that SAP is willing to try new things and use the home page to sandbox interesting ideas—like incorporating a partnership message into the solution pathway. SAP has also incorporated social media into the site to help sell solutions, which is a smart idea for products complicated enough [...]]]> http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-3-sap/feed/ 0 http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-2-cdw/ http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-2-cdw/#comments Wed, 17 Feb 2010 02:25:05 +0000 admin http://www.socialtis.net/?p=406 CDW - Online Commerce Machine! What caught my eye about CDW is that it is stretching the Amazon/B2C model to suit higher-end products not normally associated with retail sale—including a surprisingly large stock of Juniper Network products. CDW is a revenue-generating machine, and it has been extremely smart about integrating social media into the browsing experiences, [...]]]> http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-2-cdw/feed/ 1 http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-1-disney/ http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-1-disney/#comments Thu, 11 Feb 2010 17:35:52 +0000 admin http://www.socialtis.net/?p=404 Good news for 2010: the business community is finally realizing the productivity potential of social media. As this trend continues, it will be interesting to see B2B companies explore, adopt, and integrate the technology—especially into e-commerce—often using B2C social media initiatives as a model.  I’m certainly keeping an eye on these trends so that Juniper.net users [...]]]> http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-1-disney/feed/ 2 http://www.socialtis.net/2009/11/engaging-with-social-media-in-japan-korea-and-china/ http://www.socialtis.net/2009/11/engaging-with-social-media-in-japan-korea-and-china/#comments Thu, 26 Nov 2009 00:06:10 +0000 admin http://www.socialtis.net/?p=385 Though the Asian countries I recently visited are at different stages of B2B adoption, they’re all acutely aware of how much social media is changing communication—making it more about engagement and less about broadcast. And in response to these new market demands, organizations that use social media most effectively are those who see social media for what it really is: a tool for building community. For instance, we’ve been hearing a lot of buzz about Twitter recently, but we shouldn’t forget that it’s not the brand name that’s important; it’s the activity that the tool makes possible that is important. It’s the social and business networking—the sense of community engagement—that is the key difference.]]> http://www.socialtis.net/2009/11/engaging-with-social-media-in-japan-korea-and-china/feed/ 0 http://www.socialtis.net/2009/11/japan-the-changing-perceptions-of-social-media/ http://www.socialtis.net/2009/11/japan-the-changing-perceptions-of-social-media/#comments Sat, 21 Nov 2009 03:15:13 +0000 admin http://www.socialtis.net/?p=363 Twitter has been a huge success in Japan as an entertainment medium. In fact, @shimmage visited a bookstore that had devoted an entire shelf to books originally having appeared as tweets! But when I met with the Japan marketing team two months ago, I was told that social media such as Twitter was rarely used in a B2B context. How can a medium so popular with the general public be underused in the business community? Is Twitter a victim of its own success? One of the biggest hurdles of B2B adoption is that over 50% of Japanese companies block social media sites outright, such as the popular Japanese Facebook variant Mixi and Twitter. The popular conception is that such technology saps, rather than contributes to, productivity. In other words, it’s just for entertainment. It’s understandable, then, if this attitude might dissuade companies from establishing a social media presence. ]]> http://www.socialtis.net/2009/11/japan-the-changing-perceptions-of-social-media/feed/ 0 http://www.socialtis.net/2009/11/korea-seeing-opportunities-in-high-def/ http://www.socialtis.net/2009/11/korea-seeing-opportunities-in-high-def/#comments Fri, 20 Nov 2009 01:00:12 +0000 admin http://www.socialtis.net/?p=275 Part of my job is to create strategies for driving Junos certification. Korea was the first country in the world to meet their certification target in 09, so I was understandably eager to meet this industrious group in person. As I exited my plane in Seoul I was met with a long series of beautiful HD LED flat-screens from Samsung—a brand giving the mighty Sony a run for its money. This is a country with no shortage of technological innovation or social media adoption. In fact, the Korean marketing team I spent time with was incredibly eager to embrace social media prior to our meetings; they’d already taken themselves to social media classes, and expressed a keen interest in breaking ground with new marketing opportunities and social media tools.]]> http://www.socialtis.net/2009/11/korea-seeing-opportunities-in-high-def/feed/ 0 http://www.socialtis.net/2009/11/inside-the-great-firewall-%e2%80%93-innovation-thrives/ http://www.socialtis.net/2009/11/inside-the-great-firewall-%e2%80%93-innovation-thrives/#comments Thu, 19 Nov 2009 00:00:07 +0000 admin http://www.socialtis.net/?p=259 Nǐhǎo from Beijing! As part of our 2010 planning, I’m visiting internal teams and vendors in Southeast Asia to share planning information and to gather perspectives on social media adoption and use in local markets. It’s been a whirlwind so far, and I have two more stops to go! My first stop was Beijing. I landed at 3:15 p.m. on November 16—9 hours before President Obama flew in on Air Force One. Obama has been met with a lot of enthusiasm, and I must say that there’s no shortage of enthusiasm here in general. In fact, people seem to be embracing new technology with the spirit of Silicon Valley in its heyday.]]> http://www.socialtis.net/2009/11/inside-the-great-firewall-%e2%80%93-innovation-thrives/feed/ 0