http://www.socialtis.net Mon, 22 Feb 2010 22:43:27 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-3-sap/ http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-3-sap/#comments Mon, 22 Feb 2010 22:43:27 +0000 admin http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-3-sap/ http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-3-sap/feed/ 0 http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-2-cdw/ http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-2-cdw/#comments Wed, 17 Feb 2010 02:25:05 +0000 admin http://www.socialtis.net/?p=406 http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-2-cdw/feed/ 1 http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-1-disney/ http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-1-disney/#comments Thu, 11 Feb 2010 17:35:52 +0000 admin http://www.socialtis.net/?p=404 http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-1-disney/feed/ 0 http://www.socialtis.net/2009/11/engaging-with-social-media-in-japan-korea-and-china/ http://www.socialtis.net/2009/11/engaging-with-social-media-in-japan-korea-and-china/#comments Thu, 26 Nov 2009 00:06:10 +0000 admin http://www.socialtis.net/?p=385 Though the Asian countries I recently visited are at different stages of B2B adoption, they’re all acutely aware of how much social media is changing communication—making it more about engagement and less about broadcast. And in response to these new market demands, organizations that use social media most effectively are those who see social media for what it really is: a tool for building community. For instance, we’ve been hearing a lot of buzz about Twitter recently, but we shouldn’t forget that it’s not the brand name that’s important; it’s the activity that the tool makes possible that is important. It’s the social and business networking—the sense of community engagement—that is the key difference.]]> http://www.socialtis.net/2009/11/engaging-with-social-media-in-japan-korea-and-china/feed/ 0 http://www.socialtis.net/2009/11/japan-the-changing-perceptions-of-social-media/ http://www.socialtis.net/2009/11/japan-the-changing-perceptions-of-social-media/#comments Sat, 21 Nov 2009 03:15:13 +0000 admin http://www.socialtis.net/?p=363 Twitter has been a huge success in Japan as an entertainment medium. In fact, @shimmage visited a bookstore that had devoted an entire shelf to books originally having appeared as tweets! But when I met with the Japan marketing team two months ago, I was told that social media such as Twitter was rarely used in a B2B context. How can a medium so popular with the general public be underused in the business community? Is Twitter a victim of its own success? One of the biggest hurdles of B2B adoption is that over 50% of Japanese companies block social media sites outright, such as the popular Japanese Facebook variant Mixi and Twitter. The popular conception is that such technology saps, rather than contributes to, productivity. In other words, it’s just for entertainment. It’s understandable, then, if this attitude might dissuade companies from establishing a social media presence. ]]> http://www.socialtis.net/2009/11/japan-the-changing-perceptions-of-social-media/feed/ 0 http://www.socialtis.net/2009/11/korea-seeing-opportunities-in-high-def/ http://www.socialtis.net/2009/11/korea-seeing-opportunities-in-high-def/#comments Fri, 20 Nov 2009 01:00:12 +0000 admin http://www.socialtis.net/?p=275 Part of my job is to create strategies for driving Junos certification. Korea was the first country in the world to meet their certification target in 09, so I was understandably eager to meet this industrious group in person. As I exited my plane in Seoul I was met with a long series of beautiful HD LED flat-screens from Samsung—a brand giving the mighty Sony a run for its money. This is a country with no shortage of technological innovation or social media adoption. In fact, the Korean marketing team I spent time with was incredibly eager to embrace social media prior to our meetings; they’d already taken themselves to social media classes, and expressed a keen interest in breaking ground with new marketing opportunities and social media tools.]]> http://www.socialtis.net/2009/11/korea-seeing-opportunities-in-high-def/feed/ 0 http://www.socialtis.net/2009/11/inside-the-great-firewall-%e2%80%93-innovation-thrives/ http://www.socialtis.net/2009/11/inside-the-great-firewall-%e2%80%93-innovation-thrives/#comments Thu, 19 Nov 2009 00:00:07 +0000 admin http://www.socialtis.net/?p=259 Nǐhǎo from Beijing! As part of our 2010 planning, I’m visiting internal teams and vendors in Southeast Asia to share planning information and to gather perspectives on social media adoption and use in local markets. It’s been a whirlwind so far, and I have two more stops to go! My first stop was Beijing. I landed at 3:15 p.m. on November 16—9 hours before President Obama flew in on Air Force One. Obama has been met with a lot of enthusiasm, and I must say that there’s no shortage of enthusiasm here in general. In fact, people seem to be embracing new technology with the spirit of Silicon Valley in its heyday.]]> http://www.socialtis.net/2009/11/inside-the-great-firewall-%e2%80%93-innovation-thrives/feed/ 0 http://www.socialtis.net/2009/11/the-myths-of-social-media-and-what-it-takes-to-be-successful/ http://www.socialtis.net/2009/11/the-myths-of-social-media-and-what-it-takes-to-be-successful/#comments Mon, 02 Nov 2009 19:27:45 +0000 admin http://www.socialtis.net/?p=256 http://www.socialtis.net/2009/11/the-myths-of-social-media-and-what-it-takes-to-be-successful/feed/ 2 http://www.socialtis.net/2009/10/can-widgets-work-for-the-b2b-enterprise/ http://www.socialtis.net/2009/10/can-widgets-work-for-the-b2b-enterprise/#comments Tue, 13 Oct 2009 23:25:18 +0000 admin http://www.socialtis.net/?p=238 know most B2B marketers are paying close attention to new social media trends and technologies. Many of these are easily and obviously useful. Others, however, while practical for personal use, can at first seem less so for the enterprise. I saw this when speaking with JUNOS Jeff about Twitter as I was writing that post, and I also see it in the slow adoption of widgets (gadgets for Mac users) by B2B marketers. Widgets can be thought of as essentially either RSS feeds of information that use a graphical interface to update users, or mini applications. They’re incredibly versatile and can be put on a desktop, downloaded for use on a Web site or blog, or even added to a mobile device—anywhere a user wants easy access to whatever regularly updated content the widget offers. ]]> http://www.socialtis.net/2009/10/can-widgets-work-for-the-b2b-enterprise/feed/ 0 http://www.socialtis.net/2009/10/how-will-iphone-adoption-affect-enterprise-mobility-and-the-spread-of-social-media/ http://www.socialtis.net/2009/10/how-will-iphone-adoption-affect-enterprise-mobility-and-the-spread-of-social-media/#comments Thu, 01 Oct 2009 22:51:30 +0000 admin http://www.socialtis.net/?p=227 The enterprise has always driven adoption of new technology through product and solution development. Much less discussed, however, is the influence the public has on technology usage by the enterprise. But one look at the rise of social media, and it’s clear that it’s a two-way street. Earlier we found this to be the case with social media such as Facebook and Twitter—both technologies whose adoption by B2B continues to be driven first by employee usage outside the workplace, then inside the workplace. Another example is the next generation of smartphones, such as the iPhone 3G S. ]]> http://www.socialtis.net/2009/10/how-will-iphone-adoption-affect-enterprise-mobility-and-the-spread-of-social-media/feed/ 0