http://www.socialtis.net Fri, 03 Feb 2012 23:56:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.socialtis.net/2010/04/five-sites-to-watch-in-2010-pt-4-apple/ http://www.socialtis.net/2010/04/five-sites-to-watch-in-2010-pt-4-apple/#comments Wed, 21 Apr 2010 20:06:37 +0000 admin http://www.socialtis.net/2010/04/five-sites-to-watch-in-2010-pt-4-apple/ Apple - As one of the most recognizable brands in the world, Apple is a curious case study for social media implementation. Arguably, the company doesn’t really need it—who doesn’t already know about the brand, about Apple’s new products, or about its sales initiatives? All you have to do is open the newspaper. And sure enough, [...]]]> http://www.socialtis.net/2010/04/five-sites-to-watch-in-2010-pt-4-apple/feed/ 0 http://www.socialtis.net/2009/10/how-will-iphone-adoption-affect-enterprise-mobility-and-the-spread-of-social-media/ http://www.socialtis.net/2009/10/how-will-iphone-adoption-affect-enterprise-mobility-and-the-spread-of-social-media/#comments Thu, 01 Oct 2009 22:51:30 +0000 admin http://www.socialtis.net/?p=227 The enterprise has always driven adoption of new technology through product and solution development. Much less discussed, however, is the influence the public has on technology usage by the enterprise. But one look at the rise of social media, and it’s clear that it’s a two-way street. Earlier we found this to be the case with social media such as Facebook and Twitter—both technologies whose adoption by B2B continues to be driven first by employee usage outside the workplace, then inside the workplace. Another example is the next generation of smartphones, such as the iPhone 3G S. ]]> http://www.socialtis.net/2009/10/how-will-iphone-adoption-affect-enterprise-mobility-and-the-spread-of-social-media/feed/ 0