http://www.socialtis.net Fri, 03 Feb 2012 23:56:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.socialtis.net/2012/02/marketing-to-the-enterprise/ http://www.socialtis.net/2012/02/marketing-to-the-enterprise/#comments Fri, 03 Feb 2012 23:54:43 +0000 admin http://www.socialtis.net/?p=427 There is a big difference in marketing to marketers and marketing to IT professionals. I am day 5 in my new role at Vormetric and can firmly attest that my love for marketing to the IT professional is truly still alive and well. I suppose after being born and raised in Silicon Valley the tech industry eventually just [...]]]> http://www.socialtis.net/2012/02/marketing-to-the-enterprise/feed/ 0 http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-2-cdw/ http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-2-cdw/#comments Wed, 17 Feb 2010 02:25:05 +0000 admin http://www.socialtis.net/?p=406 CDW - Online Commerce Machine! What caught my eye about CDW is that it is stretching the Amazon/B2C model to suit higher-end products not normally associated with retail sale—including a surprisingly large stock of Juniper Network products. CDW is a revenue-generating machine, and it has been extremely smart about integrating social media into the browsing experiences, [...]]]> http://www.socialtis.net/2010/02/five-sites-to-watch-in-2010-pt-2-cdw/feed/ 1 http://www.socialtis.net/2009/07/i%e2%80%99m-back-to-offer-a-deeper-level-of-insight-about-trends-and-topics-in-digital-strategy/ http://www.socialtis.net/2009/07/i%e2%80%99m-back-to-offer-a-deeper-level-of-insight-about-trends-and-topics-in-digital-strategy/#comments Tue, 28 Jul 2009 00:09:06 +0000 admin http://www.socialtis.net/?p=85 Welcome to the brand-new iteration of my social media blog! To those of you who are familiar with my last blog: thank you for hanging in there. I promise it will be worth the wait. To catch the rest of you up a little, my blog has always been a place to investigate and discuss [...]]]> http://www.socialtis.net/2009/07/i%e2%80%99m-back-to-offer-a-deeper-level-of-insight-about-trends-and-topics-in-digital-strategy/feed/ 0 http://www.socialtis.net/2008/11/b2b-brand-building-in-a-digital-world-pt-1/ http://www.socialtis.net/2008/11/b2b-brand-building-in-a-digital-world-pt-1/#comments Fri, 07 Nov 2008 18:57:00 +0000 Tina Stewart http://www.socialtis.net/2008/11/b2b-brand-building-in-a-digital-world-pt-1/ Not so long ago, marketing professionals got the message out through a variety of mediums including direct mail, events, print ads, press releases, radio, television, telemarketing, bill boards, and a bit of online afterthought. Each approach still has its place in the B2B marketing mix, but an online, techno-driven strategy and vision is now absolutely [...]]]> http://www.socialtis.net/2008/11/b2b-brand-building-in-a-digital-world-pt-1/feed/ 0