What really impresses me about SAP.com is that SAP is willing to try new things and use the home page to sandbox interesting ideas—like incorporating a partnership message into the solution pathway. SAP has also incorporated social media into the site to help sell solutions, which is a smart idea for products complicated enough to provoke questions that static text might not be able to address. But given that SAP’s services and solutions focus on social behaviors (e.g., CRM, ERP), it is notable that the site does not have a consumer-facing presentation of social initiatives to demonstrate the claim that SAP brings people and resources together. Will we begin to see linkage from these pages to the company’s Twitter or Facebook offerings? Given SAP’s interest in trying things out, I wouldn’t be surprised.
Tags: CRM, Facebook, SAP, Social Media, Twitter
