The most used quote of the day at Web 2.0 conference in San Francisco: “If you love something, set it free.” Of course, “it” means content. Certainly the phrase is a bit hokey, but both Scott Monty, Social Media man of Ford, and Bob Buch, Digg executive, thought it relevent enough to share in their 50 minute sessions yesterday.
This isn’t a revolutionary thought, but still seems to be a big stumbling block for many corporate communication and legal departments. Sage advice to consider about the company brand from Maggie of the Social Media Group: “You are what your customers say you are.” … And as we all now know, they will say it whether your company engages or not.
check out thefordstory.com … Another noteworthy fact: Ford is the only big three automotive makers that DIDN’T take bailout money. That’s pretty cool.
