VW - Another venerable and well-known consumer brand, VW.com has a clean, highly usable design reminiscent of Apple’s—perfect for showcasing products that have become all but iconic. I also like how the search for dealers call to action is front and center; together with clear and accessible shopping tools, it speaks directly to the user’s agenda [...]
Five Sites to Watch in 2010 – Pt. 4 – Apple
POSTED: April 21st, 2010Apple - As one of the most recognizable brands in the world, Apple is a curious case study for social media implementation. Arguably, the company doesn’t really need it—who doesn’t already know about the brand, about Apple’s new products, or about its sales initiatives? All you have to do is open the newspaper. And sure enough, [...]
Five Sites to Watch in 2010 – Pt. 3 – SAP
POSTED: February 22nd, 2010SAP.com
What really impresses me about SAP.com is that SAP is willing to try new things and use the home page to sandbox interesting ideas—like incorporating a partnership message into the solution pathway. SAP has also incorporated social media into the site to help sell solutions, which is a smart idea for products complicated enough to [...]
Five Sites to Watch in 2010 – Pt. 2 – CDW
POSTED: February 16th, 2010CDW - Online Commerce Machine!
What caught my eye about CDW is that it is stretching the Amazon/B2C model to suit higher-end products not normally associated with retail sale—including a surprisingly large stock of Juniper Network products. CDW is a revenue-generating machine, and it has been extremely smart about integrating social media into the browsing experiences, including [...]
Five Sites to Watch in 2010 – Pt. 1 – Disney
POSTED: February 11th, 2010Good news for 2010: the business community is finally realizing the productivity potential of social media. As this trend continues, it will be interesting to see B2B companies explore, adopt, and integrate the technology—especially into e-commerce—often using B2C social media initiatives as a model.
I’m certainly keeping an eye on these trends so that Juniper.net users continue [...]
