Big Data Crashes RSA Confab

POSTED: March 2nd, 2012

This week’s RSA Conference marked the arrival of Big Data onto the information security scene. The concept — gathering, correlating and analyzing security information from various sources within the enterprise to detect attacks — was a dominant theme at an extremely well attended, high quality conference. IBM launched the first Big Data salvo on the eve of the conference (last Friday) with the announcement of its QRadar Security Intelligence Platform, which is based the Q1 Labs’ SIEM technology it acquired last year.

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Marketing to the Enterprise

POSTED: February 3rd, 2012

There is a big difference in marketing to marketers and marketing to IT professionals. I am day 5 in my new role at Vormetric, a leader in Enterprise Encryption and Key Management, and I can firmly attest that my love for marketing to the IT professional is truly still alive and well. I suppose after being born […]

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Five Sites to Watch in 2010 – Pt. 5 – Volkswagen

POSTED: June 1st, 2010

VW – Another venerable and well-known consumer brand, VW.com has a clean, highly usable design reminiscent of Apple’s—perfect for showcasing products that have become all but iconic. I also like how the search for dealers call to action is front and center; together with clear and accessible shopping tools, it speaks directly to the user’s agenda […]

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Five Sites to Watch in 2010 – Pt. 4 – Apple

POSTED: April 21st, 2010

  Apple – As one of the most recognizable brands in the world, Apple is a curious case study for social media implementation. Arguably, the company doesn’t really need it—who doesn’t already know about the brand, about Apple’s new products, or about its sales initiatives? All you have to do is open the newspaper. And sure […]

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Five Sites to Watch in 2010 – Pt. 3 – SAP

POSTED: February 22nd, 2010

  SAP.com  What really impresses me about SAP.com is that SAP is willing to try new things and use the home page to sandbox interesting ideas—like incorporating a partnership message into the solution pathway. SAP has also incorporated social media into the site to help sell solutions, which is a smart idea for products complicated […]

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